About event:
How does branding change cities? What marketing strategies help communities attract new residents and tourists? You will get answers to these and other questions during the lecture by Igor Chava, a leading expert in territorial marketing.
The lecture will provide a unique opportunity to learn why city branding is an important tool for territorial development and how marketing strategies can increase the competitiveness of a community, improve its image, and promote sustainable development.
What awaits you? ✔ An overview of the basics of place branding and its impact on urban development. ✔ Effective marketing strategies for attracting investment and tourism. ✔ Real cases of successful branding of cities and communities. ✔ Tools for uniting communities through marketing. ✔ Interconnection of branding with the development of infrastructure and cultural projects.
The event will be useful for representatives of local governments, departments, community leaders, urbanists, and anyone interested in city branding and marketing strategies for territorial development.
Speaker:
Ihor Chava is an expert in territorial branding and community development, a lecturer at the Kyiv School of Economics, and the founder of the Agency of Territorial Initiatives. Author of successful marketing strategies for Ukrainian cities and initiator of inter-municipal cooperation in tourism.
Language:
Ukrainian